Calm by default
Our products shouldn't ask for attention. The best system is one that does the work and then steps out of the way.
Everything Essential is built by Siyoun Kim, Daniel Song, and Jongyoon Back — pairing technical execution, operational strategy, and financial discipline to build calm, intelligent software for everyday life, starting with the Friddy kitchen assistant.
Everything Essential started from a simple observation: most households quietly run a small operations team — for food, money, time, and waste — entirely in their heads. We're building the software that does that bookkeeping in the background.
Our first product, Friddy, applies that thesis to the kitchen — connecting grocery, inventory, expiry, recipes, and reorder into one calm loop. Future products will extend the same pattern to other parts of daily life. The brand will always feel calm, intelligent, trustworthy, and a little premium — never loud, never gamified.
We work as a small, focused team. We move slowly on the things that matter (data, defaults, design) and quickly on the things that don't. We'd rather ship one product that earns trust than five that don't.
Our products shouldn't ask for attention. The best system is one that does the work and then steps out of the way.
Grocery, inventory, recipes, budget — they're one system in real life. We treat them as one system in software.
Explainable defaults, careful data, decisions you can understand and override. Intelligence in service of clarity.
Siyoun Kim, Daniel Song, and Jongyoon Back connect technical execution, operational strategy, and financial discipline to make household food management simpler and more sustainable.
CEO / CTO
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Technical execution, systems thinking, and user-centered product development. Siyoun turns everyday problems into practical digital solutions by designing, building, and refining Friddy's core app experience.
Siyoun is a Mathematics and Statistics student at the University of Toronto, a background that shapes his structured and problem-solving approach to product development.
At the core of his role is technical execution: he turns everyday problems into practical digital solutions by designing, building, and refining Friddy's core app experience. Siyoun brings a strong focus on systems thinking, user-centered design, and scalable technology, connecting Everything Essential's vision with tools that can create real impact in daily life.
Fascinated by the intersection of AI, cybersecurity, consumer behavior, and everyday efficiency, he works to transform Friddy's mission into a product that helps users reduce food waste, manage groceries smarter, and make better household decisions.
COO
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Operational strategy, project management, and partnership building. Daniel orchestrates future operational planning while keeping ongoing projects running seamlessly.
Daniel is a specialist in Economics and Human Resources, a background that uniquely shapes his holistic approach to business growth.
At the core of his role is operational strategy: he orchestrates future operational planning while keeping ongoing projects running seamlessly. Daniel brings a proven track record in project management, having successfully led both online and offline campaigns from initial client pitches to final execution.
Fascinated by the intersection of internal team dynamics and external client management, he bridges the gap between managing employee relations and building lasting external partnerships.
CFO
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Financial strategy, market research, and sustainable growth. Jongyoon grounds Everything Essential's product vision in practical business logic and measurable value.
Jongyoon is a specialist in Finance and Economics, a background that shapes his analytical approach to business strategy and sustainable growth.
At the core of his role is financial strategy: he develops revenue models, evaluates market opportunities, and strengthens Everything Essential's investment readiness by grounding ideas in realistic business logic. Jongyoon brings a strong focus on market research, budgeting, and monetization, connecting product vision with practical paths toward growth.
Fascinated by the intersection of consumer behavior, resource efficiency, and scalable business models, he helps translate Friddy's mission into measurable value for both users and the company.
Investors, partners, kitchen-software nerds, future hires — write directly. We read everything that comes in.